Netiquette.
Do you use any?
Hello! Thanks for reading.
I received another article for you
and it is about how to properly
use social networking sites to
improve your marketing and
exposure.
I hope it is value I am providing
to you… Enjoy!
Social Networking: Netiquette
Netiquette is the acceptable
behavior within a social marketing
(Web 2.0) or social networking
atmosphere.
Failure to recognize these unspoken
rules could mean little or no
marketing results, or even worse,
a disastrous effect on your
image.
It is actually quite common for
people to misuse social networks,
and thus, receive no real benefit
from them.
In fact, more than anything among
professional social networks people
naturally have the wrong idea, and
the few that do know what they are
doing are experiencing great results.
What is the common problem?
The problem is that marketers view
these sites only as a means of
advertising and sponsoring people
into their businesses.
Don’t get me wrong though,
if used properly these sites will increase
your businesses and income, but with
a much stronger foundation.
First let’s go over what not to do
through social marketing.
As a side note, social marketing can
mean any Web 2.0 social book-marking,
content sharing, or social networking
site.
You should not blatantly shove
your product or opportunity.
Instead, you should be attracting
people to you by offering value
and information to other users.
If you are becoming friends with
users just to send them
advertisements without attempting
to build a personal relationship then
you are misusing the site.
In most cases it is also true that these
users will not be responsive at all to
your message and will just block or
report you.
However, once you have built a
relationship with your contacts it is
ok to send them an announcement
of your product or opportunity along
with an informative message on how
it will help them. You should limit how
often you do this, do not promote your
stuff to them every day, try to keep it
to once per week.
Instead, bring them value 90% of the
time and 10% promoting yourself or
business.
You will find that you are attracting
more and more people to you instead
Another pitfall that some people fall
into is conflicting with others within
the social network. Know the
difference between discussion and
attacking.
If you have a different view than someone
else it is ok to voice your opinion but
make sure to use facts and keep a
constructive atmosphere.
Now let’s go over some tips for what
you should try to do and accomplish
through social networking sites.
1) You should build relationships
This one is obvious, but still needs to
be mentioned because of its huge
importance.
People buy from people they like and
trust. If that is you they will buy from
you.
Introduce yourself to other users, but
spend more time asking and talking
about them than yourself. Discover
their goals and needs and help them
achieve them.
A simple way of showing value to your
contacts is by teaching them how to
use the social network if they have
questions about certain features or
customization options.
You also need to keep a regular
communication with your friends; this
can be done on a mass scale through
bulletins or by bulk e-mailing your
friends.
The communications should be value
based and mostly informational, this
will increase the likelihood of their
interest in what you have to offer.
2) Help connect people to others
One thing you can do that will earn
you major points with others is by
introducing people to each other.
You can do this through recommending
friends who have similar interests. If
your friends are involved in the same
opportunity or sell the same product
connect them so they can share with
each other.
If one of your friends sells
something and another friend is
looking to buy it, then that is a simple
connection you can make.
Now your friends will want to help you
and the favor will be returned.
3) Evaluate your perspective
Are you constantly thinking about
what others can do for you?
Instead consider what you can do to
help them.
If your goal is to help others
first you will build solid relationships
and receive phenomenal results in your
business.
Ask others how you can possibly help
them and they will see you as a valued
friend.
4) Upload a photo and build a quality
profile.
Profiles with photos receive up to 70%
more exposure. This shows the importance
of adding a photo to your profile.
If you do not have a photo of yourself
you can put a photo of anything, the
important thing is that you have a photo
uploaded on your account.
You also need to take the time to build
a quality profile. First, write briefly
about yourself, provide some marketing
tips or advice, and then feel free to
write about the value that you can
provide to others. Every friend of yours
should be visiting your profile at least
once, and if the network allows for you
will be having views from non-friends or
even non-members also.
5) Add and accept unlimited friends
Finally, your goal within the social
network is to connect with as many people
as possible.
The more people you are friends with then
the more exposure you can potentially have
to your products or opportunities.
Most social networks allow you to bulk
contact your friends. You will use this
feature in order to send helpful tips as
well as promotions to all of your friends
at once.
This is why building up your friends list
is even more valuable. If you are adding
a lot of friends it is likely you will not
be able to personally get in touch with all
of them, in this case it is wise to show
them your value and professionalism through
your bulk communications to all of your
friends so they can learn about you and the
value you provide.
Social networks offer you the ability to get
exposure but so much more.
A huge benefit to social-networking is
learning from others and being in an environment
of shared knowledge.
Take advantage of everything social networks
have to offer and take the time to build
quality relationships.
I still work with other network marketers I
met online over six years ago and these
relationships have become
highly valuable!
I wish you quality networking,
Robert Blakely
Marketing Consultant
Skype: The-Blakester
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